COMMUNICATIONS IN MODERN SOCIETY

Communications in Modern society: WILBUR SCHRAMM The Typical community has become heterogeneous. Massive industrialization and fast transportation have made more changes in social patterns in one life time than were formerly made in centuries. Individuals have increasingly been forced to delegate their affairs to groups, so that the world presents a scene of groups dealings with each other. Increasingly, individuals have had to depend on intermediaries to inform them and to inform others for them. This dependence of individuals on mass communication has been described in very understable and useful manner in this book. Problems related to communication and Government, Economic problems in private ownership of communication, Implications of the decreasing numbers of competitive Newspapers; Problems of process and channels; Problems of Audiences; Problems of new media; Problems of social effect and problems of responsibility has been dealt very comprehensively in the book. Students of interpersonal and organizational Communications, Journalism, Specialized & Technical Communication, Public Relation, Advertising and Marketing courses will find “Communications in Modern Society” to be a practical and informative interdisciplinary text book.

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