MASS COMMUNICATION AND EDUCATION

Today's typical educator, like most has read and heard much of revolutionary developments in mass communication. He has seen television progress from a visionary idea to a familiar piece of furniture to which he turns as casually as to the water tap. He has seen radio progress to the place where he may have many receivers in his house, and perhaps another in his car. In his work, he has seen and used instructional films, and he has heard talk of teaching by closed-circut television in a neighboring school, or perhaps in his own school system. This book is intended to serve as a guide to the educator in his thinking about, and study of, the field of mass communication. On the assumption that it is still too early for a definite assessment of the total significance of communication research for education ,it provides a brief summary of both insights and investigations to date. From what is known it draws inferences and makes some speculations. It also suggests some of the possible implications of communication development for education. It is little concerned with the details of practice. It is written out of the conviction, rather, that this is an appropriate time for educators to seek perspectives on one of the most important social forces of the times. The consideration of the nature of the mass media, the methods and some of the accomplishments of communication research, and the broad social changes which have gone along with the development of mass communication make up Part One as the background of this study. Part Two deals directly with the educational implications of the revolution in communication–with the effects of communication changes upon students, teachers, and administrators, and suggests some courses of action which these changes seem to make desirable. Four broad assumptions underlie this analysis : 1. Mass communication has helped make a new kind of society. 2. It has given the teacher a different kind of student of teach. 3. It has modified the role of the teacher and the administrator. 4. It has provided educators with new tools which can improve teaching and increase learning.

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